Recent Projects
It's a designers dream to create 200mph billboards for dozens of Fortune 500 companies. While a graphic designer for Action Performance (now called Motorsports Authentics) I was able to create a few of the NASCAR and NHRA paint schemes seen by millions of people around the world. My favorite was the standard paint design for the Lowes stock car that went on to win the NASCAR Cup Series 5 times.
Realistic Photoshop mock ups are a great way to convey an idea without having to go through the full printing and installation process. It's important for the mock up to be as believable as possible to distract from the fact that the final product doesn't actually exist. It takes knowledge of lighting, shading and perspective as well as the vast amount of Adobe Photoshop techniques to accurately create a realistic image.
